Continental Drinks firmly believes that the essence of corporate governance is based on three key aspects: Integrity & Fairness The management's freedom should be exercised within a framework of checks and balances. Accordingly, the Company will conduct its affairs in a manner that ensures fairness to all stakeholders, both internal as well as external. To this end, the Company has formulated ethical standards and evolved processes and methodologies that prevent the misuse of power and facilitate fair and effective management.

Transparency & Disclosure

The Company believes that transparency means that all the policies, decisions and actions are clearly explained to those to whom the Company is responsible, in particular, those who are affected by such policies, decisions and actions. Accordingly, such transparency is implemented through proper disclosures, at the same time ensuring that the Company's strategic interests are not jeopardized. In practice, this is achieved through strong MIS, robust internal controls, an active audit committee and strict adherence to procedures by the Board of Directors.

Accountability & Responsibility

The executive management of the Company is accountable to the Board of Directors, which in turn is accountable to shareholders and other stakeholders, including customers, employees, vendors, creditors, and to society and the general public at large. The Company also believes that high levels of accountability are ensured by vesting decision-making powers at appropriate levels of the organizational hierarchy. Hence, empowerment is an integral part of the Company's philosophy of corporate governance. At Continental Drinks., the principle of corporate governance is based on two core aspects:

1. The management must be given the executive freedom to drive the Company forward, towards its goals, objectives and vision, without undue restraints

2. This freedom of management must be exercised prudently within a framework of effective accountability Within the  Organization, people have always played a key role. The Organization has consistently picked highly experienced technocrats and skilled professionals from a variety of disciplines.

Today, the Continental Team comprises one of the most coveted talent pools of technological acumen available in the country. The knowledge base and hands-on expertise of this Team has enabled the Organization to put up the esteemed project in record time.